Where this runs: Your video runs as a paid ad on Meta, to people who have never heard of Ra Optics. You drive the creative. We handle the spend. Film it, upload through Trybe, and we take it from there.
The product, in one line
Sunset Lenses block 100% of blue light and the key wavelengths of green light in the evening, so the body's natural melatonin release can happen on schedule — deeper sleep and real wind-down, without substances.
Who you're talking to
Someone whose evenings end with a screen and whose sleep shows it. Wired at midnight, groggy at 7am. They've tried melatonin, sleep trackers, maybe a new mattress. They have not considered that light is the variable. That realization is the video.
Five things to know before filming
- Evening light from screens and LEDs signals "daytime" to the brain and suppresses melatonin. Sunset Lenses remove that signal.
- The amber tint is functional, not cosmetic — it is what the required filtration looks like. Show it honestly.
- Clear "blue light glasses" filter only up to ~420nm and miss the range that actually matters (450–530nm). This is the difference worth explaining.
- Developed with Dr. Alexander Wunsch, one of the world's leading photobiology experts. Worn by pro athletes, producers, and health experts.
- Wear them 2–3 hours before bed. They work best in a calm, lower-light evening setting.
The story arc
Beats, not a script. Make it sound like you.
Beat | Time | What happens |
Hook | 0–3s | One line that stops the scroll (pick from below or write your own) |
Problem | 3–10s | Your specific version: "in bed by 10, still wrecked at 2pm" |
Realization | 10–20s | Light was the variable. Put the lenses on. Show the evening routine. |
Result | 20–28s | Something verifiable: a sleep score, falling asleep faster, mornings that feel different |
CTA | 28–35s | Simple and direct: "Ra Optics — link below" |
Hooks
Use these, adapt them, or write your own. Film at least two hook variations on the same body.
- "There's only one thing you need for better sleep."
- "Night Shift on your screens is not enough."
- "I've worn these every evening for a month. Here's what changed."
- "Why blue light glasses don't actually work." (explain clear vs tinted)
- "I changed one thing in my evening routine — not my supplements, not my schedule — and my sleep scores went up 15 points."
- "Most people optimizing sleep ignore the one thing that controls it."
B-roll shot list
- Close-up: putting the lenses on in a warm, low-lit room
- POV: phone or TV screen viewed through the lens vs. without
- The amber tint up close — honest color, no filter
- Evening routine in context: reading, dim lamps, winding down
- Frame quality details: hinge, acetate, case
- Morning-after shot: rested, natural light
Do / Don't
Do: first person and specific. Explain the science simply in your own words. Show the tint honestly. Pronounce "Ra" like "rah."
Don't: no medical claims ("treats insomnia," "cures" anything). No "blocks all blue light" language for other lenses. No filters or color grading over product shots. No copyrighted music. No competitor logos in frame.
Deliverables
9:16 vertical. 15–35 seconds. At least two hook variations on the same body. Send raw clips plus your edit. Clean audio, natural light where possible.
Go deeper
Eyewear Guide · The Science · More hooks and example videos · Asset Library
Ready? Upload through Trybe. Questions: DM us on Trybe or partners@raoptics.com