The Core Six
Six video briefs, each built on what's working in our ads right now. Pick the one that fits the content you already make, film it your way, and upload it through Trybe.
"The gap between a good creator and a top creator isn't talent. It's ten videos a month versus three hundred."
— Lukas Pakter, founder of Trybe
01 · Show Your Sleep Score
Two weeks in Sunset, then your sleep app on screen. Wearable owners only.
02 · Nine Screen Hours
Your screen-time number, your workday, then Daylight. The easiest video in the set.
03 · I Thought It Was a Marketing Trick
For the skeptic in all of us. If the lens is clear, ask what it filters.
04 · Chic, and It Works
Shoot the frames like any accessory you love. One line on what they do.
05 · The Frequent Flyer
Quick cuts of your travel day, text on screen, no talking needed.
Film Daylight and Sunset indoors. They aren't sunglasses. Wearing them outside on camera tells people the wrong thing about what they do. A quick product shot outdoors is fine. Outside, BlueSync is the lens to wear.
In every video: say the 30-day guarantee and name no other brands or stores.
Before You Film
- Say it "RAH," like the Egyptian sun god. Never "R-A."
- Yellow = day. Red = night. Daylight lenses for screens and indoor light, Sunset lenses after dark. Both indoors only.
- Sighting language only for athletes and public figures: "photographed in," "spotted in." Never "partner," "ambassador," or "sponsored."
- No disease claims. Nothing about curing, treating, or guaranteed outcomes. Your own experience, said casually, is always fine.
Specs: Vertical 9:16 · 20–40 seconds · upload through Trybe with your raw takes · tag @ra_optics · accept the whitelisting request. Questions? partners@raoptics.com
How to use this page: start with one of the Core Six, then watch the examples below. The hook libraries and Story Framework further down are there when you need them.
Hand-selected examples
Twelve videos from creators in the program, picked for how they're made. Watch the first line, where the lens shows up, and how short they keep it. Then make it your own.
- A first line that earns the next five seconds. Regret, doubt, a question, or a time of day people feel.
- The lens on screen right away, in the right place. Yellow at a desk by day. Red at home after dark.
- One idea per video. Sleep, screen days, or style. Not all three.
- Proof you can see. A tracker screenshot, a coworker's question, a close-up of the frame.
- Short, and clear with the sound off. Most run 10 to 35 seconds.
Say it your way. Just call them Daylight or Sunset lenses, not "blue light blocking glasses."
The regret flip
Sunset · talking head · 31s
Opens with "I can't believe I spent my money on these," then flips it. One proof point, her sleep score, does the selling.
One fix: say "Sunset lenses," not "blue light blocking glasses."
Own the look
Sunset · talking head + tracker · 22s
"I look crazy wearing these, I know." Saying it first disarms the viewer. Her sleep-tracker screenshot backs up the story.
Blame the lights
Daylight · desk + through the lens · 31s
"Your workload might not be the only problem." She points at the ceiling lights, then films through the lens so you see the difference.
Name the hour
Daylight · talking head · 32s
"Your 6 PM headache might have a culprit." A time of day people feel, then her real list of screen tasks. Plain and warm.
Say who it's for
Daylight · unboxing + try-on · 22s
"If you spend most of your day inside, you need to hear this." Correct lens name, one sentence on what it does, ends on the look.
Correct the belief
Daylight · talking head + captions · 25s
Opens on what viewers assume, that they're all the same. Explains the yellow lens in one plain sentence, then closes on style.
One fix: they're Daylight lenses, not "Daytime."
The reluctant convert
Daylight · talking head · 50s
"I never thought I'd be saying this." He lists his real screen day, then gives an honest timeline: a few weeks, not overnight.
One fix: skip "true blue light blockers." Say Daylight lenses.
Let a question do it
Daylight · text on screen · 7s
"My coworkers always ask why my glasses are yellow." No talking, seven seconds. The contrast does the persuading.
One POV line
Daylight · POV · 10s
"POV: It's 6 PM and your eyes don't hurt for once." One relatable line over a real workday at the desk.
Worn like everyday eyewear
Daylight · POV errands · 14s
Laptop, café, grocery run. Daylight as part of a normal day indoors. No talking needed.
One fix: the on-screen text should say Daylight lenses, not "blue light blocking glasses."
Let the frame talk
Daylight · product only · 10s
The frame coming out of its case, nothing else. No voice, no claims. The craftsmanship sells it.
Film extra hooks
Daylight · hook variation · 6s
Same video, new first line. Send two or three openings per video so we can find the one that lands.
Spotted in Ra
Public figures photographed in Ra. Use sighting language only: "photographed in," "spotted in." Never "partner," "ambassador" or "sponsored."
- Rick Rubin, music producer
- Calvin Harris, producer and DJ
- Erling Haaland, footballer
- Ben Greenfield, human performance
- Chito Vera, UFC
- Bryce Harper, MLB MVP
- Chris Bumstead, 5x Mr. Olympia
- Elena Rybakina, Wimbledon champion
- Devin Booker, NBA All-Star
- Christian McCaffrey, NFL
- Jonathan Taylor, NFL
- Puka Nacua, NFL
- Andrey Rublev, ATP tennis
Eyewear Hooks
More Spoken Hooks
Lumios Hooks
Lumios Angles
Personal experience
- "I changed my bedroom lighting and my sleep changed within a week"
- "I didn't realize how bad my lighting was until I saw what good looks like"
- "Here's what my apartment looks like with human-friendly lighting versus before"
- "I put Sky mode in my bathroom. Here's what changed about my mornings."
- "My evening routine used to fight my biology. Now it works with it."
Education
- "Most people optimize everything about sleep except the thing that controls it — light"
- "What flicker is and why your nervous system hates standard LED lights"
- "Why 'warm white' LED bulbs aren't the same as actually warm-spectrum light"
- "What near-infrared light is and why your body has been missing it"
- "The four things standard LEDs get wrong — and what Lumios does differently"
Visual / demonstration
- Side-by-side room shot: standard LED vs. Lumios (same room, same angle, same time)
- Day-to-night transition: cycling through Glow modes in the same room
- "What Candle mode actually looks like at 10pm" — no filter, no editing
- Mode-switching demo: showing how simple the wall-switch system is
- The vibe shift: showing how a space feels in daytime light vs. Candle mode
Story Framework
Platform Notes
The best content we've seen comes from people who authentically love the products and are genuinely curious about what they're experiencing.
If something surprised you — your sleep score moved, your apartment felt different, share it!
That's what converts, not just rattling off product benefits.