Where this runs: Your video runs as a paid ad on Meta, to people who have never heard of Ra Optics. You drive the creative. We handle the spend. Film it, upload through Trybe, and we take it from there.
The product, in one line
BlueSync is the world's first circadian-enhancing sunglass: it filters UV and harmful high-energy light while letting through the wavelengths that drive energy, mood, and a strong circadian rhythm. A sunglass that works with your biology instead of against it.
Who you're talking to
Someone who already gets outside — morning walks, training, commuting — and wears regular sunglasses that blunt the very light signal they're out there to get. Also: travelers and shift workers fighting their internal clock.
Five things to know before filming
- Regular sunglasses cut everything, including the beneficial wavelengths that drive circadian activation. BlueSync reverses that logic.
- It filters UV and high-energy visible light while emphasizing the activating part of the spectrum — full protection without dulling the signal.
- Strong daytime light exposure supports deeper sleep at night. Morning light is the anchor — 20–30 minutes outdoors daily is the use case.
- Take them off at sunset — evening is Sunset Lenses' territory. Different environments, different tools, same system.
- Developed with Dr. Alexander Wunsch, one of the world's leading photobiology experts. Worn by pro athletes, producers, and health experts.
The story arc
Beats, not a script. Make it sound like you.
Beat | Time | What happens |
Hook | 0–3s | One line that stops the scroll (pick from below or write your own) |
Problem | 3–10s | "Your sunglasses are blocking the light your body runs on" |
Realization | 10–20s | Reframe: morning light is an input, not a nuisance. Show the morning walk, the workout, the commute. |
Result | 20–28s | Something verifiable: energy through the day, better sleep at night, faster jet lag recovery |
CTA | 28–35s | Simple and direct: "Ra Optics — link below" |
Hooks
Use these, adapt them, or write your own. Film at least two hook variations on the same body.
- "Your sunglasses might be ruining your sleep."
- "I stopped wearing normal sunglasses. Here's why."
- "The first sunglass designed to strengthen your circadian rhythm, not fight it."
- "Morning light is the most underrated health input there is. Most sunglasses erase it."
- "How I beat jet lag without melatonin."
B-roll shot list
- Morning walk or run, sun low, lenses on
- Close-up: the lens with sky reflection
- Putting them on stepping outside
- Side-by-side feel: regular sunglasses vs. BlueSync (describe the difference)
- Frame details: build quality, case
- Golden-hour shot taking them off as the sun sets (sets up the system story)
Do / Don't
Do: first person and specific. The reframe is the content: sunglasses as a biology tool. Mention taking them off before evening. Pronounce "Ra" like "rah."
Don't: no medical claims. Don't position BlueSync for evening or screen use — that's Sunset and Daylight. No filters or color grading over product shots. No copyrighted music.
Deliverables
9:16 vertical. 15–35 seconds. At least two hook variations on the same body. Send raw clips plus your edit. Clean audio, natural light where possible.
Go deeper
Eyewear Guide · The Science · More hooks and example videos · Asset Library
Ready? Upload through Trybe. Questions: DM us on Trybe or partners@raoptics.com