Everything about the brand and all four products, on one page. Read this before you film anything. Deep dives are linked at the bottom — useful when you want them, never required.
The Brand, In Short
Ra Optics is the leader in premium circadian eyewear — lenses engineered around how light sets your body's clock. Founded in 2017 by Matt Maruca, who spent his teenage years fighting chronic fatigue and health problems no one could explain — until he found the research on light and the body clock, changed his light environment, and got his life back. Every product is developed with Dr. Alexander Wunsch, M.D., Ph.D., one of the world's top integrative photobiology experts — not a marketing relationship; the reason the products work.
Ra Optics has been photographed on elite athletes and cultural icons — Rick Rubin, Calvin Harris, Erling Haaland, Bryce Harper, Chris Bumstead, Elena Rybakina, Andrey Rublev — and is the original in the category, not a follower. 100,000+ customers · 4.9/5 average · 50+ countries · 8 years of lens innovation · 30-day money back.
Say it "RAH" — like the Egyptian sun god. Never "R-A" or "ray."
The Science, In Five Lines
- Your body clock reads light before anything else — the 2017 Nobel Prize in Medicine went to the scientists who mapped it.
- Blue light at night tells your brain it's daytime. Melatonin can't rise, the body never shifts into repair mode, and sleep, energy, and mood pay for it.
- The window that matters from screens and LEDs sits at 380–540 nm. Clear-lens blue light glasses filter only up to ~420 nm — a range that comes mostly from sunlight — and miss it entirely.
- We didn't evolve under open sky all day; we evolved moving between sun and shade. Modern blue-enriched LED light reads to the brain as noon, hour after hour.
- Lines you may use on camera, as-is: "Blue light at night confuses your body clock." · "Even dim light while people slept raised their heart rate overnight and disrupted their blood sugar the next morning — in a controlled lab study." · "An 85,000-person study linked more light at night to higher depression risk."
The Products
Sunset Lenses (red) — after dark
One line: Sunset filters over 99% of sleep-disrupting blue light — and the key green wavelengths — so melatonin can rise on schedule and you wind down without substances.
Wear: the 2–3 hours before bed, in a calm, lower-light evening. The amber tint is functional, not cosmetic — show it honestly, no filters.
Say & show: your real wind-down; a through-the-lens shot; something verifiable — falling asleep faster, a sleep score, mornings that feel different.
One rule: never "100%," never "99.9%," never medical claims.
Daylight Lenses (yellow) — daytime, at screens
One line: indoor light tells your brain it's noon, all day, every day. Daylight filters the most stimulating wavelengths so your body can return to balance. Not darkness — balance. Dappled shade: the canopy, not the cave.
Wear: indoors under artificial light and screens — put them on before hour one, not after the headache. Deliberately keeps enough daytime signal that your body still knows it's day.
Say & show: the 3 PM crash, the 6 PM headache, POV through the lens vs. without, energy that lasts to evening. Connect the dots, let viewers draw the conclusion.
One rule: no numbers on camera for Daylight, never "blocks all blue light" (it's a precise filter, not a blackout), and "protect your eyes" phrasing is retired — talk about balance and how you feel, not eye protection.
BlueSync (the sunglass) — outdoors, in the sun
One line: the world's first circadian-enhancing sunglass — filters UV and harsh high-energy light while letting through the wavelengths that drive energy, mood, and a strong rhythm.
Wear: morning light, walks, training, commutes, travel. Off at sunset — evening is Sunset's job.
Say & show: the reframe is the content — sunglasses as a biology tool, not just eye shade. Morning-light routine, the jet-lag story, golden-hour shot taking them off as the sun sets.
One rule: don't position BlueSync for evening or screen use.
Lumios (lighting) — the light you control
One line: human-friendly lighting — the Ra Incandescent LED™ cuts harmful blue peaks, adds near-infrared, renders color at ≥98 CRI, and eliminates flicker, all from your existing wall switch. No app, no hub, no subscription.
The system logic: eyewear protects you from the light you can't control — offices, airports, other people's spaces. Lumios fixes the light you do control — your home.
Say & show: the before/after room shot is the ad — same room, same angle, standard LED vs. Lumios, honest exposure, no filters. Candle mode at 10 PM, unfiltered.
One rule: not red light therapy, and it doesn't replace sunlight.
Yellow = day. Red = night. Daylight at work → Sunset before bed is the routine our customers describe most — two lenses, one rhythm.
Frames & Quality
Mazzucchelli Italian acetate · German stainless steel · aerospace-grade titanium. All lenses are shatter-resistant polycarbonate with anti-reflective, hydrophobic, oleophobic, and anti-scratch coatings. The gap between a $40 Amazon pair and a pair of Ra Optics is immediately apparent in person — show that contrast; it's more convincing than anything you can say.
Claims & Guardrails — The Short Law
- Approved claims, verbatim: over 99% of sleep-disrupting blue light (Sunset) · 380–540 nm · evening LED light suppresses melatonin by up to 90% · 100,000+ customers · 4.9/5 · 50+ countries · 8 years of lens innovation · 30-day money back. Never "99.9%" or "100%."
- No medical or disease claims, ever. No cure, treat, insomnia, or migraine. Your own experience, said casually, is always fine.
- Sighting language only for athletes and public figures — "photographed in," "spotted in." Never "partner," "ambassador," or "sponsored."
- Never name a competitor. "Clear-lens blue light glasses" generically is fine.
- Tag @ra_optics and disclose — FTC disclosure is federal law: #RaOpticsPartner or "affiliate link," visible, not buried. Full platform-by-platform rules: Content Guidelines.
Go Deeper
Film-ready product briefs: Sunset Lenses · Daylight Lenses · BlueSync · Lumios
Reference: Eyewear Guide · Lumios Guide · The Science · About Ra Optics · Content Guidelines
Ready to film? Content Briefs has the concepts · Asset Library has the photos.