Creator brief 04 · 30-second read · styled, no script · your usual aesthetic
What this video sells: the frame, to someone who buys with her eyes. Style first, function second. Film it: wherever you already shoot your fits, indoors: mirror, window light, vanity.
The product, in ten seconds
Say it "RAH," like the Egyptian sun god. Never "R-A." Ra Optics makes circadian eyewear: lenses that manage the light your body clock reads.
- Daylight (yellow): indoors, by day, at screens. Filters the harshest part of screen and office light so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red): indoors, after dark. Filters the blue that tells your brain it's still daytime, so you can wind down after dark.
- Neither is sunglasses. Never outdoors in daylight, and never the red lens while driving.
- 30-day money-back guarantee. Say it in every video.
Make this
Shoot them the way you'd shoot any accessory you love: the outfit, the mirror, a close-up on the frame, the case. No explainer. One line carries the function: they look this good, and they actually work. Yellow in your daytime shots, red in your evening shots.
Step by step
- Style shot: you in the frames, the outfit, the light.
- Detail: the acetate, the hinge, the case. Let it look expensive.
- One line, on screen or spoken (pick below). That's the only copy.
- The close (below).
Text on screen, pick one
- "Kinda chic. Made for long screen days. Just chic."
- "My friends think it's a fashion statement. It is. It also works."
- "Glasses that actually do something and look this good. Didn't think that existed."
Grab these
- The Daylight collection: frames and colors for your daytime shots
- The Sunset collection: red-lens frames for your evening shots
- Styled reference shots: if you want inspiration
One rule. Keep the function to one sentence and keep it yours: "my eyes feel better by 6." Never outside in daylight as sunglasses.
The close. The guarantee, in your own words: "30 days, money back, so there's zero risk in trying them."
Send. Vertical 9:16 · 10–25 seconds · upload through Trybe · tag @ra_optics and accept the whitelisting request · include raw takes with no captions or music · angle: Chic, and It Works