Creator brief 02 · 30-second read · talk to camera or text over your workday · the easiest video in the set
What this video sells: Daylight lenses, to someone who lives on screens and feels it by 6 PM. Film it: at your desk, laptop or monitor on, overhead lights on.
The product, in ten seconds
Say it "RAH," like the Egyptian sun god. Never "R-A." Ra Optics makes circadian eyewear: lenses that manage the light your body clock reads.
- Daylight (yellow): indoors, by day, at screens. Filters the harshest part of screen and office light so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red): indoors, after dark. Filters the blue that tells your brain it's still daytime, so you can wind down after dark.
- Neither is sunglasses. Never outdoors in daylight, and never the red lens while driving.
- 30-day money-back guarantee. Say it in every video.
Make this
Your real screen time, then the fix. Open on the number from your phone's screen-time report, show the workday that produced it, put the Daylights on, and say what your evenings feel like now.
Step by step
- Hook: your screen-time number on screen.
- The day: desk, calls, phone, overhead lights.
- Daylights on. One line on what changed for you: eyes, headaches, energy at the end of the day.
- The close (below).
Say this, pick one
- "I spent nine hours on screens yesterday. Here's the one thing I changed."
- "My 6 PM headaches faded after I changed this."
- "POV: you're the only one in the meeting not rubbing your eyes at 4 PM."
Grab these
- The Daylight collection: frames and colors to pick from
- Best customer reviews: if you want a second voice on screen
One rule. Your own experience: "my headaches faded," never "cures headaches."
The close. End on the guarantee, in your own words: "30 days, money back, so there's no risk in trying them."
Send. Vertical 9:16 · 10–30 seconds · upload through Trybe · tag @ra_optics and accept the whitelisting request · include raw takes with no captions or music · angle: Nine Screen Hours