Creator brief 01 · 30-second read · talk to camera plus your sleep app on screen · wearable owners only
What this video sells: Sunset lenses, to someone who tracks their sleep and has already tried everything else. Film it: at home in the evening, then your sleep app (Oura, Whoop, Garmin, Apple Watch).
The product, in ten seconds
Say it "RAH," like the Egyptian sun god. Never "R-A." Ra Optics makes circadian eyewear: lenses that manage the light your body clock reads.
- Daylight (yellow): indoors, by day, at screens. Filters the harshest part of screen and office light so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red): indoors, after dark. Filters the blue that tells your brain it's still daytime, so you can wind down after dark.
- Neither is sunglasses. Never outdoors in daylight, and never the red lens while driving.
- 30-day money-back guarantee. Say it in every video.
Make this
Start skeptical, end on your score. Two weeks of Sunsets every evening, nothing else changed, and your sleep app shows what moved. Your app is the star; you're the narrator.
Step by step
- Hook to camera, Sunsets on.
- The test: Sunsets every evening for two weeks. Nothing else changed.
- Screen-record your app and point at what moved: score, deep sleep, HRV.
- One line of why: screens at night fake daytime, and the red lens filters that signal.
- The close (below).
Say this, pick one
- "Dude, I can't believe I spent money on these." Then flip it with your score.
- "My ring noticed before I did."
- "I thought blue light glasses were a marketing trick. My sleep score disagreed."
Grab these
- Oura reviews and sleep-score images: real customers, real scores, to overlay next to yours
- Best customer reviews: quote cards if you want a second voice
One rule. Real screenshots and your own numbers only. Say what happened to you, never promise what happens to them.
The close. End on the guarantee, in your own words: "30 days, money back, so there's no risk in trying them." A flex, not a disclaimer.
Send. Vertical 9:16 · 20–40 seconds · upload through Trybe · tag @ra_optics and accept the whitelisting request · include raw takes with no captions or music · angle: Show Your Sleep Score