Creator brief 05 · 30-second read · text over quick cuts, no talking needed · film it on your next trip
What this video sells: both lenses, to anyone who travels and loses the first day of every trip. Film it: indoors on a travel day: airport terminal, gate, plane seat, hotel room.
The product, in ten seconds
Say it "RAH," like the Egyptian sun god. Never "R-A." Ra Optics makes circadian eyewear: lenses that manage the light your body clock reads.
- Daylight (yellow): indoors, by day, at screens. Filters the harshest part of screen and office light so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red): indoors, after dark. Filters the blue that tells your brain it's still daytime, so you can wind down after dark.
- Neither is sunglasses. Never outdoors in daylight, and never the red lens while driving.
- 30-day money-back guarantee. Say it in every video.
Make this
"The one thing frequent flyers know that nobody else does." Quick cuts of your travel day with the frames on: Daylight in the terminal and on the plane by day, Sunset in the hotel room at night. Text on screen carries the story. Music, no voiceover.
Step by step
- Hook text over your first airport shot.
- Four to six quick cuts: terminal, gate, seat, hotel. Frames on in every one.
- Text: what it is. "Daylight lenses by day. Sunset lenses after dark."
- Text: your result, in your words. "Landed and actually felt like myself."
- Text: the close (below).
Text on screen, pick one hook
- "The one thing frequent flyers know that nobody else does."
- "How I stopped losing the first day of every trip."
- "My carry-on essential isn't a neck pillow."
Grab these
- The Daylight collection and the Sunset collection: pick the pair you'll travel in
One rule. Indoors only. No beach, boat or street shots in the glasses; they're not sunglasses.
The close. Last text card: "30 days, money back. Try them on your next trip."
Send. Vertical 9:16 · 10–20 seconds · upload through Trybe · tag @ra_optics and accept the whitelisting request · send one version with no music and no captions · angle: The Frequent Flyer