Where this runs: Your video runs as a paid ad on Meta, to people who have never heard of Ra Optics. You drive the creative. We handle the spend. Film it, upload through Trybe, and we take it from there.
The product, in one line
Daylight Lenses filter the high-energy blue light (450–480nm) coming off screens and indoor LEDs all day — less eye strain, fewer headaches, steadier energy — while keeping color and clarity natural enough to work in.
Who you're talking to
Someone who works under artificial light and in front of screens all day. The 3pm crash. The daily afternoon headache. Dry, strained eyes by five. They blame the workload — they have never blamed the light.
Five things to know before filming
- The disruptive range from screens and indoor LEDs sits at 450–480nm. Daylight Lenses filter exactly that, while preserving natural color.
- Clear "blue light glasses" from Amazon filter only up to ~420nm — a range that comes mostly from sunlight, not screens. They don't touch the problem.
- Night Shift and screen software only change the screen. Daylight Lenses cover the whole environment: overhead lights, reflections, every screen in the room.
- Developed with Dr. Alexander Wunsch, one of the world's leading photobiology experts. Worn by pro athletes, producers, and health experts.
- These are for indoors during the day. Evening wind-down is Sunset's job — one message per video.
The story arc
Beats, not a script. Make it sound like you.
Beat | Time | What happens |
Hook | 0–3s | One line that stops the scroll (pick from below or write your own) |
Problem | 3–10s | Your specific version: "a headache every day around 3pm, working from home" |
Realization | 10–20s | It was the light, not the workload. Put them on at the desk. Show the workday. |
Result | 20–28s | Something verifiable: the headache that stopped, energy that lasts to evening |
CTA | 28–35s | Simple and direct: "Ra Optics — link below" |
Hooks
Use these, adapt them, or write your own. Film at least two hook variations on the same body.
- "I stopped getting afternoon headaches after I changed this one thing."
- "The reason you keep getting headaches at 3pm."
- "Nobody talks about this one productivity hack."
- "What I noticed after two weeks of wearing Daylight Lenses at my desk."
- "There's a difference between cheap blue light glasses and what pro athletes wear. I didn't get it until I tried both."
B-roll shot list
- Putting them on at the desk, morning light
- POV: monitor viewed through the lens vs. without
- Wide shot: full workday context — office lighting, screens
- The subtle lens tint up close — show that it's nearly clear, colors intact
- Frame details: hinge, materials, case
- End-of-day shot: no strained eyes, energy intact
Do / Don't
Do: first person and specific. Explain the science simply in your own words. Connect the dots (3pm crash → light) and let viewers draw the conclusion. Pronounce "Ra" like "rah."
Don't: no medical claims. Never say Daylight Lenses "block all blue light" — they are a targeted filter, not a full block, and that distinction matters. No filters or color grading over product shots. No copyrighted music.
Deliverables
9:16 vertical. 15–35 seconds. At least two hook variations on the same body. Send raw clips plus your edit. Clean audio, natural light where possible.
Go deeper
Eyewear Guide · The Science · More hooks and example videos · Asset Library
Ready? Upload through Trybe. Questions: DM us on Trybe or partners@raoptics.com