Where this runs: Your video runs as a paid ad on Meta, to people who have never heard of Lumios. You drive the creative. We handle the spend. Film it, upload through Trybe, and we take it from there.
The product, in one line
Lumios is human-friendly lighting: the Ra Incandescent LED™ dramatically cuts harmful blue peaks, adds near-infrared, renders color at ≥98 CRI, and eliminates flicker — controlled entirely from your existing wall switch. No app, no hub, no subscription.
Who you're talking to
Someone who has optimized everything about sleep — supplements, tracker, blackout curtains, mattress — except the light their home runs on. Or someone whose space never feels calm and can't say why.
Five things to know before filming
- Standard LEDs get five things wrong: harsh blue peaks, zero near-infrared, flicker, poor color rendering, excessive brightness. Lumios addresses all five.
- Three bulbs: Glow (everyday, four modes from Daylight to Candle), Sky (adds a 4500K morning/focus mode — 10–15 minutes of intentional use, not all day), Candle (pure 1200K firelight for night).
- Mode switching happens with a quick off/on of the normal wall switch. The bulb remembers where you left it. The simplicity is a genuine differentiator — show it.
- The before/after is the content. Same room, same angle: standard LED vs. Lumios. Candle mode at 10pm, unfiltered.
- Developed with Dr. Alexander Wunsch, one of the world's leading photobiology experts.
The story arc
Beats, not a script. Make it sound like you.
Beat | Time | What happens |
Hook | 0–3s | One line that stops the scroll (pick from below or write your own) |
Problem | 3–10s | "My apartment never felt relaxing, no matter what I did to it" |
Realization | 10–20s | The lighting was the problem. Swap the bulb. Show the room change — no cut tricks, no filter. |
Result | 20–28s | The visual does the work: the same room, transformed. Add one verifiable personal result. |
CTA | 28–35s | Simple and direct: "Lumios by Ra Optics — link below" |
Hooks
Use these, adapt them, or write your own. Film at least two hook variations on the same body.
- "I replaced every light bulb in my apartment. Here's what happened."
- "No app. No remote. No WiFi. Just your light switch."
- "Biohacker lighting that doesn't make your apartment look like a rave."
- "I hate to break it to you, but your red light bulb only solves half the problem."
- "Before and after: same room, same time, different bulb."
- "The thing that actually moved my sleep wasn't the mattress, the supplements, or the tracker."
B-roll shot list
- The hero shot: side-by-side or cut — same room under standard LED, then Lumios
- Wall-switch mode cycling, close-up, real time
- Candle mode at night, no filter, honest exposure
- Day-to-night transition through the modes
- The bulb itself — build quality, packaging
- Living context: reading, dinner, wind-down under the light
Do / Don't
Do: show, don't tell — the room transformation is the ad. Say "human-friendly lighting," "flicker-free," "near-infrared enrichment," "≥98 CRI." Note Sky mode is for brief, intentional use.
Don't: no medical claims. Don't say it "blocks all blue light" (it manages the spectrum intentionally). Don't call it red light therapy. Don't say it replaces sunlight. No filters or color grading — an inaccurate room shot defeats the entire point.
Deliverables
9:16 vertical. 15–35 seconds. At least two hook variations on the same body. Send raw clips plus your edit. Clean audio; expose for the real look of the light.
Go deeper
Lumios Guide · The Science · More hooks and example videos · Asset Library
Ready? Upload through Trybe. Questions: DM us on Trybe or partners@raoptics.com