Before you publish anything. FTC disclosure is not optional — it's federal law. The one-line version: any post that includes your affiliate link or code must clearly disclose that relationship, close to the content, in plain language. Everything else on this page gives you the detail to do it right.
FTC Disclosure — How to Do It
What's required: A clear, conspicuous disclosure in close proximity to the promotional content. Not buried in hashtags. Not in a "see more" collapse. Not vague.
Approved language:
#RaOpticsPartner#Affiliate- "Affiliate link" (when sharing a link directly)
- "I earn a commission if you purchase through my link"
By platform:
Platform | Where to disclose |
Instagram (Feed) | First 3 lines of caption — before "more" collapse |
Instagram (Reels) | On-screen text or spoken, plus caption |
TikTok | On-screen text or spoken within video, plus caption |
YouTube | Verbal disclosure in video + written in description |
Newsletter / Blog | Top of the piece, before any affiliate links appear |
Stories | Text overlay on the relevant frame |
Failure to disclose may result in termination and forfeiture of unpaid commissions per your affiliate agreement.
Brand Do's
- Share your genuine experience — first-person, specific, honest
- Explain the science in your own words. Simplify it; don't strip it
- Show the product in real context: your space, your routine, your results
- Tag @ra_optics
- Use your affiliate code or link consistently — in bio, description, swipe-up
- Ask Amara before posting if you're unsure about a specific claim
Brand Don'ts
- No medical claims — "treats insomnia," "cures sleep disorders," "as prescribed by doctors"
- No "blocks all blue light" — Daylight lenses are not full-block; this is inaccurate
- No impersonation — don't imply you're a Ra Optics employee or official spokesperson
- No paid ads using Ra Optics brand keywords without written approval
- No unauthorized coupon stacking or discount code manipulation
- No non-public information — don't share launch dates, pricing, or internal details before they're announced
- No mocking or satirical content featuring the products
What Ra Optics Will Repost
We actively monitor tags and look for content to feature. What tends to get reshared:
- Genuine personal experience with strong production quality
- Educational content that explains the science accurately and simply
- Lifestyle content in beautiful or relatable environments
- Honest reviews — including real context about what the product does and doesn't replace
What we won't repost:
- Posts with unverified or exaggerated health claims
- Content without proper FTC disclosure
- Heavily filtered imagery that misrepresents the product's appearance
Tag @ra_optics in anything you create!