Concept brief · 30-second read · silent POV · text over screen · the easiest video in the set
The Product in 10 Seconds
Say it "RAH" — like the Egyptian sun god. Never "R-A." Ra Optics makes glasses that filter light:
- Daylight (yellow lens) — daytime, at screens. Cuts the harsh blue from screens and bulbs so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red lens) — after dark. Blocks the blue light that tells your brain it's daytime, so you wind down and sleep deeper.
Yellow = day. Red = night. This brief is about the yellow ones.
Make This
One shot, no talking. You at your screen, wearing the yellow Daylight lenses, monitor glow on your face — and one line of text over the screen does all the work. Trending audio optional. Simplest brief in the whole set, and one of the most powerful.
Step by Step
- Set the shot: you at your desk, screen light on your face, yellow lenses on.
- Put the text overlay on screen (pick one below). Hold the shot 8–15 seconds — type, sip coffee, keep it natural.
- Optional: cut to a second text card with a real customer review saying the same thing.
- Put the CTA in your caption.
Text Overlays — Pick One
- "POV: Your 6 PM headaches faded after you switched to lenses that actually filter blue light."
- "POV: It's 6 PM and your eyes don't hurt for once."
Grab These — Your On-Screen Material
- Best customer reviews — screenshot the headache and "thought it was a marketing trick" ones for the second card
- The Daylight collection — show what you're wearing
One rule. Tell your own experience and quote real reviews — keep it casual ("my headaches faded"), never medical.
Send
Vertical 9:16 · 8–20 seconds works here · tag @ra_optics and say yes to the whitelisting request · include your raw takes. Questions → the campaign thread.