Concept brief · 30-second read · green screen over the coverage + quick cuts
The Product in 10 Seconds
Say it "RAH" — like the Egyptian sun god. Never "R-A." Ra Optics makes glasses that filter light:
- Daylight (yellow lens) — daytime, at screens. Cuts the harsh blue from screens and bulbs so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red lens) — after dark. Blocks the blue light that tells your brain it's daytime, so you wind down and sleep deeper.
Yellow = day. Red = night.
Make This
A travel explainer with receipts. Green screen over the Forbes article and the CNN clip, cut every 2–3 seconds: an international airline built a program to beat jet lag, and named these lenses as part of it.
Step by Step
- Hook over a screenshot of the Forbes headline or the CNN clip.
- The story: Fiji Airways launched "FlyWell," a wellness program on its long-haul flights. Ra Optics is one of the named partners.
- Why it works: jet lag is a light problem — your body clock runs on light, and screens plus cabin light keep it stuck on departure time.
- The lens bit: red Sunset lens after dark, so your evening reads as evening at 35,000 feet (10-second version above).
- Your own red-eye story, then a strong CTA.
Say This — Pick One Hook
- "An airline is now handing passengers these glasses on long-haul flights."
- "Forbes says the fix for jet lag starts before you land."
Grab These — Your On-Screen Material
- The CNN clip on FlyWell — best on-screen source, react to this
- The Forbes Travel Guide article — screenshot the headline and the lens mention
- Press clippings · campaign assets
One rule. Ra is one named partner in the program, not the program itself — and jet lag talk stays casual ("helps your evening feel like evening"), never medical.
Send
Vertical 9:16 · 20–40 seconds · quick cuts · tag @raoptics and say yes to the whitelisting request · include your raw takes. Questions → the campaign thread.