Concept brief · 30-second read · green screen over headlines, calm delivery
The Product in 10 Seconds
Say it "RAH" — like the Egyptian sun god. Never "R-A." Ra Optics makes glasses that filter light:
- Daylight (yellow lens) — daytime, at screens. Cuts the harsh blue from screens and bulbs so your eyes and energy aren't wrecked by 6 PM.
- Sunset (red lens) — after dark. Blocks the blue light that tells your brain it's daytime, so you wind down and sleep deeper.
Yellow = day. Red = night.
Make This
The calm take on a loud trend. Green screen over the sleepmaxxing headlines, quiet voice, few cuts: everyone's chasing perfect sleep scores, it's stressing them out, and the fix is one input you set once.
Step by Step
- Hook over one of the headlines below.
- Name the burnout: chasing sleep data has gotten so stressful there's a word for it — orthosomnia. Screenshot it.
- The flip: sleep is an output. Light is the input. You set it once instead of grading yourself every morning.
- The ritual: lamps low, big light off, red lenses on (10-second version above).
- Soft close, strong CTA.
Say This — Pick One Hook
- "Sleepmaxxing broke people. Here's the calm version."
- "You don't need fourteen sleep hacks. You need darker evenings."
Grab These — Your On-Screen Material
- National Geographic: does sleepmaxxing work?
- "The rise of sleepmaxxing" — second headline option
- Global Wellness Institute: 2026 sleep trends — third option
- Best customer reviews — calm, real voices to quote
One rule. Kind, not preachy — don't mock people who track their sleep, and don't name wearable brands negatively.
Send
Vertical 9:16 · 20–40 seconds · tag @ra_optics and say yes to the whitelisting request · include your raw takes. Questions → the campaign thread.