We didn't evolve under screens and ceiling lights. We evolved under the sun, and under shade. Light is the signal that sets your body's clock, and modern light sends that signal at the wrong time, all day and all night.
Ra Optics makes circadian eyewear. Lenses engineered around that signal, so your body can find its own rhythm again.
Founded in 2017 by Matt Maruca, who set out to build the first truly premium, stylish, scientifically engineered product in the category. Our lenses are developed with Dr. Alexander Wunsch, M.D., Ph.D., one of the world's top integrative photobiology experts.
Photographed on top performers across the NFL, NBA, MLB and UFC, and on founders, politicians and cultural icons including Rick Rubin, Calvin Harris and Erling Haaland.
Eyewear handles the light you can't control: offices, airports, screens, other people's rooms. Lumios handles the light you can, at home. Together they make one light environment.
How we sound
Simple and chic, but never high fashion.
Confident and calm. Premium without being snobby.
Scientific DNA, without burying anyone in jargon. Bring the science. The studies, the tracker data, the receipts. The proof layer is some of the strongest content we get, so go there. Just land it somewhere a smart twelve-year-old would follow.
Speak from your own experience. Say what happened to you, not what will happen to them.
Possibility, not fear. What's on the other side of a good night, not what bad light is doing to you.
Say it right. "RAH" or "RAW," like the Egyptian sun god. Never "R-A," never "ray."
Files
Logos — SVG, PDF and PNG. Never add ® to the wordmark.
Brand Companion — the full brand book, if you want to go deeper.
Palette
Colour | Hex |
Warm White | #F9F6F2 |
Linen | #E4E1DC |
Dusty Teal | #89A1A3 |
Warm Umber | #514441 |
Dark Espresso | #332522 |
A few rules for your copy
No filtration percentages. Say what the lenses do, not what they measure.
No cure, treat, or prevent, and no promised outcomes. That's the FTC line, not a style preference.
Compare us to other brands all you want. Just don't name them.
Calling someone an ambassador? Check with us first. Otherwise they were spotted wearing Ra, and that's how to say it.
Dr. Alexander Wunsch is one of the world's top integrative photobiology experts. Not "the leading expert in photobiology."
Full rules and FTC disclosure → Content Guidelines
Before you film → Products